Aster Group launches new company branding

Tuesday 13th December 2011

Aster Group chief executive Bjorn Howard has officially unveiled the company's new logo by donning a hard hat and high-visibility jacket to install a new sign outside its Devizes headquarters.

The housing, homes and care and support business has given itself a makeover by creating the new branding, which is set to feature on its letterheads, business cards, vehicles, uniforms and promotional goods. The revamp follows the successful launch of the group's new development company, Aster Homes, and the re-branding of care and support services division Aster Living and property maintenance arm Aster Property.

Through its subsidiary businesses, Aster Group owns and manages more than 17,000 homes in central southern and south west England, employing more than 1,000 people and providing a wide range of services to over 40,000 customers.

Bjorn said: "Our business has seen a tremendous amount of growth and development in the past 12 months. With the recent formation of Aster Homes and both Aster Property and Aster Living also being rebranded, we felt it was a good time to freshen up the look and feel of the group too.

"We may have changed our logo, but we'll continue to provide the same high levels of service our customers have come to expect from us."

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